What I meant was, if you're going to post, don't just post
"This is the Northern States Bujinkan Dojo, and it rocks."
Rather, give some ideas of what is studied there, how it differs from similar arts/styles, and perhaps even areas it's lacking, so that people have a better idea of whether or not it's the dojo for them. Not that people are required to make the post in the first place, but if they are going to post, do so with a little more depth. This will, again, help us weed out people who are just posting for some free advertisement.
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